Archive | May, 2012

Using YouTube’s SEO Capabilities

  Once your video is uploaded (and even as it’s uploading), there are actions you can take to increase the likelihood of your video being discovered through the YouTube search engine and other search engines. It’s important to pay close attention to what you put in the title for the video, the description for the […]

How To Make Engaging Videos For the Internet

A successful online marketing video is a video that helps inform consumers and helps move more consumers further down the purchase funnel. Examples of this include: Videos that help build more brand awareness early in the purchase funnel that will later influence purchase choices the consumer will make further down the funnel at a later […]

Travel Marketers Need To Pay Attention to Digital Marketing

With almost universal access to the Internet now available, it’s no secret that the Internet plays an important role in connecting businesses with prospects and existing customers.  Offline media still plays an important role in shaping opinions, building brand awareness, and connecting with customers who may not be heavy Internet users.  However, when it comes […]