Getting Your Business On Facebook

Setting Up a Page on Facebook From a Personal Account or Business Account

You can set up a Facebook Page using your personal profile account or if you only want to have a Page for managing your business you can set up business account to manage your Page (more on setting up a business account later).

To set up with a personal account, go to facebook.com/pages/create.php to start the process.  Facebook will first ask you to choose between six different classifications for creating a page: 1. Local business or place, 2. Artist, band, or public figure, 3. Company, organization, or institution, 4. Entertainment, 5. Brand or product, and 6. Cause of community.  The classification will help provide relevant information fields on your page and will help your page rank better in searches (Pages are public so they are available to search engines).  Next you will be asked to name and location of your business.  It’s important to give some thought to what you want to name your business because you can’t change the name without deleting the entire Page and starting over.  While you can upload a logo as your photo, you should give some thought to uploading a photo of you instead as it helps to humanize your brand.  Before you continue building your Page, you should uncheck the option to “share this page on my wall” and “like this page”.  You don’t want your Page showing up in newsfeeds until you have finished filling it out and it’s ready for prime time.  You will be asked to provide basic information about your business (e.g, description of your business, email address, website info, short bio, and anything else you think would be helpful). You will also have an opportunity to add photos and videos as well as apps and other functionalities to make your Page more robust.  It’s important to keep in mind that the messaging on your Page should be more informative and less of a hard sell approach.  The goal is to provide your fans with useful information that they will want to share with others.

Once your Page is set up, you should recheck the boxes that will expose the Page on your wall and like this Page features.  You are now ready to start promoting your Page.  Things to consider doing right away include inviting your friends, posting status updates on your Page, adding your mobile phone number, starting to promote your page on your website by putting a “connect with us on Facebook” link widget on your website or a “become a fan” link (lets people share your webpage with their friends) or “Facebook Like Box” button (the Box option show how many fans you currently have so may not be appropriate for smaller business) on your website; you should also include your Facebook URL in your email signature block and in the description of the videos you post on YouTube (your Facebook page URL will be www.facebook.com/yourbusinessname).  You may also want to consider using Facebook paid ads (similar to Google AdWords but with the ability to target ads on more attributes and less expensive) to advertise your Page and get momentum going at the start.

Don’t forget to take advantage of the analytics that Facebook provides Page owners through Facebook Insights reports; you will have access to data that is not available on personal profiles such as summaries of number of likes over time, number of active users, daily user demographic breakdowns, page views, list of websites that send traffic to your Page, and break down of how different forms of media are consumed.

Setting Up a Page on Facebook From a Business Account

Business accounts are designed for business that only want to administer their Page and ad campaigns but the account comes with limitations compared to a personal account Facebook page.  Business account pages have limited access to information.  You will not be able to see the profile (now called timeline) of users or content on the site that does not live on the Facebook Page.  Business accounts can’t send or receive friend requests or create and develop aps for the Page.  Business accounts do allow you to edit the information on the page, add page content such as photos, videos and events, and view statistics.

To set up a business account, you first need to go to facebook.com/pages/create.php.  Once the required information is inputted, you will be taken to a Facebook login page, where you can select “don’t have an account.”  You will then need to enter an email address and date of birth.  Only someone at this email address will be able to manage the Page.

Creating a Page for your business is one way to stay connected to your customer base and find new customers.  While Pages are fairly straightforward to set-up, it’s important to remember that you can’t set-up a Page and then think it will run effectively on automatic.  If you don’t continually add content (info, photos, videos) to your Page and interact with your fans (respond to comments, encourage new comments), overtime your Page will stop showing up in the newsfeed of people who have become fans of your business.  Facebook uses its Edge Rank algorithm to determine which fans will see your Page posts in their newsfeed.  Overtime, if fans have not been engaging with your posts (e.g., making comments, clicking like), they will eventually stop seeing your Page posts in their newsfeed (fans can still go to your Page).  This is part of Facebook’s effort to try to make sure that the posts that show up in your newsfeed are from Friends and Pages that you are interested in.  Once your Page is set up, you need to keep your fans interested and encourage them to comment on your posts, add their own posts to your Page, etc.  One of the best ways to generate discussion and interest is to post interesting content on a regular basis.  To truly get the full benefits of having a Facebook Page, your business should be willing to set aside sometime each day to post content, respond to comments made by fans, etc.  Larger business should put in more time and many businesses now have social media departments to manage all this.  In general, once someone becomes a fan of your business, they don’t tend to go back to your Page on their own that often so it’s important that you generate enough discussion and interest so that your Page posts continue to show up in your fans’ newsfeeds.

2 Responses to “Getting Your Business On Facebook”

  1. Claudette October 14, 2012 at 2:30 am // Reply

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  2. Wayne H November 18, 2012 at 12:01 pm // Reply

    Awesome post good info..

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