YouTube is one of the world’s largest and most popular online video communities. It’s a place for people to connect as well as a distribution platform for content created by users and advertisers. As mentioned in earlier posts, it’s the world’s second biggest search engine after Google but YouTube does not crawl other websites to […]
“Trust Agents” Play A Big Role in Getting Your Video Distributed Broadly
Uploading your video on YouTube is probably the most important thing you can do given the “game over” traffic and market share YouTube currently has in the online video sharing game…We’ll talk more about this later when we cover YouTube in more depth in future posts. However, even if you put a compelling video worth […]
How To Make Engaging Videos For the Internet
A successful online marketing video is a video that helps inform consumers and helps move more consumers further down the purchase funnel. Examples of this include: Videos that help build more brand awareness early in the purchase funnel that will later influence purchase choices the consumer will make further down the funnel at a later […]
Travel Marketers Need To Pay Attention to Digital Marketing
With almost universal access to the Internet now available, it’s no secret that the Internet plays an important role in connecting businesses with prospects and existing customers. Offline media still plays an important role in shaping opinions, building brand awareness, and connecting with customers who may not be heavy Internet users. However, when it comes […]